"Crisis" refers to the enterprises and their products and reputation and the potential damage to the dominant events, the occurrence of sudden and uncertainties. American consultant Steven Fink • in "crisis management" a book that crisis management is that organizations of all factors of the crisis forecast, analysis, resolve and prevent such action taken by management. • Steven Fink said: "The business should profoundly understand that crises like death and taxes as it is difficult to avoid the need to plan for the crisis, fully prepared to deal with destiny."
　 　In the market competition, the crisis is always accompanied with enterprises such as video, the crisis is not only an unexpected collision with the radical changes, business is the biggest crisis can not see the crisis, the experience of less than the existence of various pressures. See the reality of the crisis is not terrible, frightening thing is that in the slow changes also not aware of the potential crisis. In the course of business, enterprises feel more pressure, the more that is actively seeking competitive initiative. Once companies feel the pressure there, it should take positive and effective response measures, in time to be eliminated, and resolve. Otherwise, it will trigger a series of problems so that business caught in a vicious circle, this state of affairs accumulated to a certain extent, the ultimate inevitably disastrous to the outbreak of the crisis. Enterprises feel pressure to prove the existence of enterprises in certain areas and to meet the needs of local competition for enterprises to improve and upgrade their own quality provided the impetus, pointing out the direction. Wise enterprises often take this opportunity to examine and reflect on their own initiative to find gaps, and do everything possible to eliminate and dissolve the pressure to enhance the management level, enhance overall competitiveness. This is a cycle, and continually overcome difficulties and continue to progress the process, such thinking, habits and behavior of the atmosphere and form, is the core business survival, but also the core competitiveness of enterprises.
　 　Management there is the famous "frog fables": In the cold winter, a frog found with a cup of boiling water is warmer, they immediately jumped into account, but with a faster pace jumped out, he is to Are proud of their own smart. Soon, the frog found with a cup of water, this time he accepted the lesson, first Shile Shi water temperature, water is very warm but not hot, with satisfaction that the frog jumped into the comfort and enjoyment, totally did not expect this is a Is heating cups. Water has been heating up, when the frog found too hot, jumped out to have lost the power, finally, to a frog no longer Tiaobu Chu.
　 　From "cold water" Tangsi, learn to escape from the cold water, not to "euthanasia" the frog, which is "the frog fables," reveals the profound truth. As an ancient saying goes: born in crisis, died of happiness. Market competition is not all plain sailing, business potential crisis at any time, operating pressure and associated health, lack a sense of crisis, did not feel the existence of various pressures and ultimately can not escape the "euthanasia" of doom. The United States after the father of modern management • Tom Peters in "escape from the cold water" through the frog in the sudden crisis on the rapid response by the enterprise survival and development of five core principles: Reflections on (thinking) , Goals (target), diligence (diligence), stabilization (calmness), opportunities (opportunity). A company’s operating environment, usually in the slow changes, the impact of the drastic changes in style, after all, is one of the few. In this slow change, it is easy to lose the vitality of an efficient, we can not feel such a change, like the slowly warming of cold water in the frog will eventually be "cold water" Tangsi. The book How to detect the Church subtle changes, how to deal with the slow-On, and managers know they should have what kind of quality, why should we have such a quality, how has this quality.
Now, we are going through a changing society, our system changes from a plain sailing of the planned economy to a creek full of stormy seas of the vast ocean. This change is complete, revolutionary, is an objective, inevitable. Such changes to the business has brought great pressure on the risk, but also to enterprise development has brought a rare opportunity, the key is how we can correct view. Once we understand the pressure from all sides, indicates things change has already begun, on the request to take immediate effective measures to deal with. This is "Who Moved My Cheese" a book on the fable of the story with a clear discussion of the theme that is changing. Before the onset of the changes and how to foresee changes, changes come in, how to handle change, to adapt to change. We should know that things change is the objective and absolute, and the same is subjective and relative. In fact, around us every day in the face of change, only because this change is subtle and not easily perceived, easily overlooked. Many of us who are accustomed to such a situation, that is, ignore the subtle changes around, and the face of drastic changes show strong protest, or protest is futile. However, the problem is that many cases, the change is quietly occurring, but was not aware and aware, even Zhucheng tragedy, like a thrown into the cold water is heated, slowly cook the frog. When we Shouzhe front of a sky, accustomed to their own work, wealth, happiness, we always, Yiranzide, and few thought the event, thought to Wen heard a "cheese whether there is a degeneration" to see whether or not Is less to. Until the cheese has not suddenly, we began asking why, but too Wan Yi. When we truly aware of the danger approaching, may have been powerless, unable to restore the. We were a part of Hengheng the same as usual, in the face of lost share of ease and comfort every day yelling: "Who Moved My Cheese» "then depression, the so-called God eyes open, wait a miracle, the only possible outcome is in the air Empty room to starve to death. In this changing of the times, if you do not change, you will be eliminated. The book, "Xiu Xiu" and "hastily" and is our example. Be vigilant in peace time, the multilateral "cheese" pay close attention to changes in the running shoes linked to the neck, ready to adjust their way of life to find a new "cheese." Only keenly watching the subtle changes in the development of the situation, plan ahead and take the initiative to do a good job in the accumulation of knowledge, skills-building, body and spirit of accumulation, we can easily meet the face of the changes.
　 　Any one enterprise, whether successful or not, in the development of the road are likely to encounter crisis. Have not experienced the crisis is not a mature business enterprises. As an ancient Greek philosopher once said: "half of humanity is spent in crisis." We can think so, the development of enterprises, strengthen and destruction, 50 percent of the opportunities is in crisis or dealing with the crisis in the circumstances. Feeling pressure to eliminate the pressure to defuse the pressure, dealing with business process is facing a potential crisis, is to seek survival and development of the enterprise space and opportunities, and this is what we treat the driving force of the pressure. The past Daqing people A famous saying: Well Mao You is not no pressure, without pressure Qing Piaopiao. What we have talked about the "pressure" is the driving force. From the perspective of mechanics, energy can be interchangeable, Work interchangeable, and pressure can be transformed into dynamic. If enterprises can not forget all matters faced by enterprises tremendous pressure and calm the situation calmly, insight Qiuhao, leisurely to take measures, it is their survival and development of confidence and hope, survival and development of enterprises is also the driving force.
Faced with the crisis, enterprises must strive for progress at the Habitat adversity. The so-called "Habitat danger" is to see the fierce market competition and cruel and further enhance the sense of urgency and a sense of crisis, it is necessary to know the crisis, that crisis so-called "strive for progress," is to have "depression before the killing of Health" The operating courage to take the initiative to attack, trying to change the crisis opportunity to change the crisis into business opportunities. Specifically, the first is a sense of advancing with the times. To firmly establish the concept of advancing with the marketing, development concept, the management concept of reform, innovation, management innovation, technology innovation, and innovation methods of work, the adjustment of the focus, open up new prospects. The second is to have the courage to advancing despite difficulties. Enterprises from top to bottom must develop the courage to endure hardship, the courage to dare to struggle and the victory of spirit, to deal with and overcome various difficulties mentally prepared for the move to the more difficult, "knowing that Tiger Hill, Hushan bias", with a positive Active attitude of ownership for enterprise Fenyou problem solving, brainstorming, to contain the wisdom and creativity in production and management fully. The third is a danger to strive for progress of the Habitat operations. The survival of the current crisis facing businesses, where Ho from the initiative should be maintaining the enterprises themselves in the hands of the most important thing is how to face the challenges of turning pressure into motive power, for the vitality of the crisis. The fourth is to have the spirit go hand in hand. The more difficult time, the more stress unity, stressing collaboration, only one heart and one mind, surmount not step on the threshold, however, Chuang But the Commissioner.
"Habitat danger" know your in crisis, know the crisis. Enterprises need to rapidly crisis decision-making, staff shortages, a serious shortage of material, time is running four distinct features. The real crisis is the development of events beyond the control to the extent that such out-of-control state organizations or individuals will bring about serious damage. The crisis is an extreme state of conflict, people in crisis often feel at a loss, not to deal with. Generally speaking, the current business in the course of the following types of crisis: First, human resources crisis. The era of knowledge economy, productivity is the primary factor in resources, human capital is the first capital, competition among enterprises is in the final analysis talent competition. Any business the causes of the crisis can be attributed almost all of human factors. The second is the financial and credit crisis. Enterprises can not repay the debt due in trouble. The nature of the business it is to create profits, investors return of economic organizations. Enterprise funds are in the blood, is the credibility of corporate brand. Enterprises are facing a financial crisis and the credit will be reflected in chains, leading to the collapse of enterprises. Third, resource crisis. If the shortage of raw materials, production technology and equipment and backward technology, lack of competitiveness of the material resources or ability to integrate resources of the poor, and so on. Fourth, the operating system and the concept of crisis. Changshengbushuai enterprises must have a scientific philosophy, such as the "credibility of the supremacy", "is the man to do business" and "customer is always God." 　　However, some enterprises that are often much more, do less. Only theory but not the specific implementation methods, often new ideas, and no consistency, resulting in business a long time did not carry out like a business philosophy or ideology. There are a lack of compliance with the rules of the game, the lack of respect for competitors and consumers, such as. Fifth, the enterprise property rights crisis. Unclear property rights will not be able to act on their own responsibility, it is impossible to have reasonable expectations, these problems exist in the state-owned enterprises, private enterprises there. Property rights are clear, not clear stake, often have a lot of disputes and lead to the ultimate decline enterprises. 6 enterprise technical innovation crisis. On the one hand, ignored its performance in the market potential of new products and new technology introduction, stubbornly clung to its old products without letting go, and eventually lead to a lack of competitiveness in the market, causing enterprises eliminated the situation. On the other hand enterprises technological innovation itself is full of crises such as the lack of awareness of the risk of innovation, technology or product development trend has made the wrong prediction, making enterprise products completely deviated from the technologies and products of the overall direction of development. Seven enterprises are expanding crisis. If enterprises do not have the core competitiveness of the expansion, led to crisis in Diversification enterprises blindly, M & A bigger and stronger in the course of the crisis, "dinosaur" effect of large enterprises crisis, the success of the crisis. 8 crisis is the corporate strategy. Many business managers in the operation of enterprises, carry out their operations are relying on your instincts to make decisions, by virtue of their ability and a good external environment for enterprises to expand. When on a scale enterprises, the enterprises do not have decision-making mechanisms to achieve scientific and democratic, and a lot of major decisions or a veterans say. If the president of the accidental success for the success of this will certainly not far from a failure. 9 enterprise marketing crisis. Marketing is the crisis of the environment in which mutations or abnormal marketing management to enable enterprises to sell a product or service extremely difficult situation, and a decline in market share. 10 enterprises of public relations crisis. When the organization and its public enterprises between for some of the very factors that enable enterprises serious state of public relations disorders, so that the survival and development of enterprises by the Association of Granville, corporate image has been damaged, the reputation of low status, creating the so-called public Relations crisis. Public relations crisis arising from enterprises is the main internal factors, such as product quality, and so on.
　　 "Strive for progress" crisis for the opportunity to change, and change the crisis into business opportunities. Enterprises should be good at coping with crises, and change negative for the benefit. First, we must be good at defuse the crisis. Any business may be uncertain the impact of the crisis, enterprises should the crisis will give top priority to the interests of consumers, and actively protect the interests of consumers, in order to minimize the losses. Second, we should try to reduce market losses. Products from